No. 51 (2024): Scientific Bulletin of KSU. Series «Economic Sciences»

Published: 2024-07-24

Full Issue

SECTION 1. ECONOMY AND OPERATION OF NATIONAL ECONOMY

STRATEGIC DIRECTIONS FOR THE DEVELOPMENT OF LOCAL GASTRONOMIC TOURISM FOR FORMATION OF TERRITORY IMAGE

Valentyna Burak, Oleksandr Voloshyn, Yuliia Yurina, Alona Sorokina, Kateryna Popova

5-14
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SECTION 2. ECONOMY AND ENTERPRISE MANAGEMENT

JUSTIFICATION OF ESSENTIAL CHARACTERISTICS OF INVESTMENT AND INNOVATION DEVELOPMENT OF ENTERPRISES

Vatalii Boyko, Yuriy Godovanets

15-21
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TO THE METHODOLOGICAL PRINCIPLES OF PLANNING THE FORMATION OF THE LOGISTICS MECHANISM OF THE ENTERPRISE'S ACTIVITIES

Ruslan Gubarev

22-28
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ESSENCE AND PRINCIPLES OF STRATEGIC MANAGEMENT OF ENTREPRENEURIAL ACTIVITY: THEORETICAL ASPECT

Vitalii Kovalov, Dmytrii Ditkovskyi

29-37
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INTERNAL CORPORATE PERSONNEL TRAINING AS A FACTOR IN MANAGING ORGANIZATIONAL DEVELOPMENT

Yuliia Ushkarenko, Andrii Soloviov

38-44
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ANALYSIS OF THE DEVELOPMENT OF UKRAINIAN CONFECTIONERY INDUSTRIES IN THE CONDITIONS OF WAR

Anna Chmut

45-50
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MOTIVATIONAL FACTORS OF PATIENT PARTICIPATION IN CLINICAL TRIALS IN UKRAINE UNDER THE CONDITIONS OF THE MARTIAL STATE

Natalia Shiyan, Olena Prokhorenko, Iryna Sitak

51-62
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SECTION 3 MATHEMATICAL METHODS, MODELS AND INFORMATION TECHNOLOGIES IN ECONOMY

THE ROLE OF DIGITAL PLATFORMS IN THE DEVELOPMENT OF INTEGRATED MARKETING COMMUNICATIONS

Natalia Osypenko

63-67
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