AI-POWERED MARKETING AUTOMATION FOR NON-GOVERNMENTAL ORGANIZATION MANAGEMENT
Keywords:
information technologies in management, AI-based tools, generative AI, non-governmental organizations management, marketing
Abstract
In the modern world, artificial intelligence is becoming a necessary technology for effective business management. It opens up many opportunities for businesses to enhance efficiency, increase competitiveness and accomplish strategic goals. The purpose of this article is to describe our experience of using AI-based tools in the organization of the work of the non-governmental organization “Dyvo”, whose activities are aimed at supporting youth and volunteer activities during martial law in Ukraine. The main tasks that were solved with the help of artificial intelligence are related to branding of the organization and interaction with the target audience. The paper describes the experience using tools such as ChatGPT, Fiverr AI Logo Maker, Telepothq, and HeyGen to create content that shapes the style of the organization and makes it recognizable and competitive in the information space. Thus, in the course of our work, the logo of the organization, the design and code of the non-governmental organization website, advertising information about the organization, and the slogan were created. Having analyzed the results obtained during the work, we can conclude that the use of tools based on artificial intelligence allows us to effectively perform organizational and production tasks without involving additional specialists, funding, and time.
References
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25. Skai. (2024). Available at: https://skai.io/
26. Teleporthq. (2024). Available at: https://teleporthq.io/
27. The statute of the NGO "Dyvo". Available at: https://drive.google.com/file/d/1CnJLQ5qUw9MkkGxoVYDepBikSiJ-SMtk/view?usp=sharing (in Ukrainian)
28. Yakushevska O. V. (November 23-24,2023) Use of artificial intelligence in marketing. Marketing in the conditions of digitization of the country's economy: materials of the All-Ukrainian Scientific and Practical Internet Conference. Poltava: PUET, pp. 149–151. (n Ukrainian)
2. Bharadiya J. P. (2023) Machine learning and AI in business intelligence: Trends and opportunities. International Journal of Computer (IJC), no. 48(1), pp. 123–134. Available at: https://ijcjournal.org/index.php/InternationalJournalOfComputer/article/view/2087
3. ChatGPT. (2024). Available at: https://chat.openai.com/
4. Dumas M., Fournier F., Limonad L., Marrella A., Montali M., Rehse J. R., ... & Weber I. (2023) AI-augmented business process management systems: a research manifesto. ACM Transactions on Management Information Systems, no. 14(1), pp. 1–19. DOI: https://doi.org/10.1145/3576047.
5. Fiverr. (2024). Ai logo maker. Available at: https://www.fiverr.com/logo-maker/ideas/tag/ai
6. George A. S., & George A. H. (2023) A review of ChatGPT AI's impact on several business sectors. Partners Universal International Innovation Journal, no. 1(1), pp. 9–23. DOI: https://doi.org/10.5281/zenodo.7644359
7. Guenole N., & Feinzig S. (2018) The business case for AI in HR. With Insights and Tips on Getting Started. Armonk: IBM Smarter Workforce Institute, IBM Corporation. Available at: https://www.ibm.com/downloads/cas/A5YLEPBR
8. HeyGen. (2024). Available at: https://app.heygen.com
9. Ilyashenko S. M., & Kolodka A. V. (2012) The image of the organization as an economic category: essence, content, main stages of formation. Available at: https://repository.kpi.kharkov.ua/handle/KhPI-Press/52216 (In Ukrainian)
10. Jain V. (2019) An impact of artificial intelligence on business. International Journal of Research and Analytical Reviews, no. 6(2), pp. 30 2–308. Available at: http://ijrar.com/upload_issue/ijrar_issue_20544119.pdf
11. Jarco D., & Sulkowski L. (June, 2023) Is ChatGPT better at business consulting than an experienced human analyst? An experimental comparison of solutions to a strategic business problem. In Forum Scientiae Oeconomia, vol. 11, no. 2. Available at: https://ojs.wsb.edu.pl/index.php/fso/article/view/952
12. Kaushik A. (2024) Companies that are Using AI for Recruitment. Available at: https://www.wecreateproblems.com/blog/companies-using-ai-for-recruitment
13. Kovalchuk O. (2023) Components of branding and application of artificial intelligence technologies in their implementation. Economic Forum, no. 1(2), pp. 25–29. (in Ukrainian)
14. Mark Webster. (2024) 149 AI statistics: The Present & Future of AI at Your Fingertips. AuthorityHacker: website. Available at: https://www.authorityhacker.com/ai-statistics/
15. Non-governmental organization "Dyvo". (2024). Available at: https://opendatabot.ua/c/44976735?from=search
16. Olinichenko K. S., & Pryadko O. M. (November 23-24, 2023) Features of the use of artificial intelligence in marketing. Editorial Board, 104. Marketing in the conditions of digitalization of the country's economy: materials of the All-Ukrainian scientific and practical internet conference. Poltava. Pp. 104–106. (in Ukrainian)
17. Ostrovsky G. Y., & Ostrovsky O. T. (2023) Artificial intelligence in the conditions of modern enterprises and marketing campaigns: effective tools and prospects for development. Marketing and Digital Technologies, no. 7(3), pp. 66–82. Available at: https://www.mdt-opu.com.ua/index.php/mdt/article/view/316 (in Ukrainian)
18. Pallathadka H., Ramirez-Asis E. H., Loli-Poma T. P., Kaliyaperumal K., Ventayen R. J. M., & Naved M. (2023) Applications of artificial intelligence in business management, e-commerce and finance. Materials Today: Proceedings, no. 80, pp. 2610–2613. DOI: https://doi.org/10.1016/j.matpr.2021.06.419
19. Pangarkar A., Mishra N., & Aithal P. S. (2023) Subconscious Branding: The Role of Artificial Intelligence in Marketing. Future trends in Information, Communication and Computing Technology-TechHorizon: Navigating Tomorrow's Digital Frontiers. Srinivas Publication, India. Pp. 01–14. DOI: http://dx.doi.org/10.2139/ssrn.4674839
20. Ponomarenko I. V., & Ponomarenko D. V. (September 28-29, 2023) USING CHATGPT FOR DIGITAL MARKETING OPTIMIZATION. Editorial Committee, 304. "Actual problems of management: theoretical and practical aspects": Materials of the sixth international science and practice conference, pp. 304–305. Available at: https://scholar.google.com/citations?view_op=view_citation&hl=uk&user=GXRADBcAAAAJ&citation_for_view=GXRADBcAAAAJ:2osOgNQ5qMEC (in Ukrainian)
21. Proskurnina N. V. (2020) Artificial intelligence in marketing activities. Available at: http://nbuv.gov.ua/UJRN/uazt_2020_4_11 (in Ukrainian)
22. Semenchuk T. B., & Hera O. G. (2014) A modern model of organizational image formation. Scientific Bulletin of Kherson State University. Ser.: Economic Sciences, no. (7 (3)), pp. 178–181. Available at: http://nbuv.gov.ua/UJRN/Nvkhdu_en_2014_7(3)__47 (in Ukrainian)
23. Shchegelska Yu. (2023) Possibilities of using artificial intelligence in brand communications. Brand communications: problems and solutions. Materials of the International Scientific and Practical Conference May 25, 2023 / Taras Shevchenko National University of Kyiv. Kyiv: Taras Shevchenko Scientific Research Institute, pp. 33–37. Available at: http://journ.univ.kiev.ua/nauka1/wp-content/uploads/2023/11/Brand-communications-conference.pdf (in Ukrainian)
24. Shumilo Y. M. (2022) Artificial intelligence tools for managing the behavior of economic agents in marketing activities. Bulletin of Kharkiv National University named after VN Karazin, no. (15), pp. 60–66. Available at: http://journ.univ.kiev.ua/nauka1/wp-content/uploads/2023/11/Brand-communications-conference.pdf (in Ukrainian)
25. Skai. (2024). Available at: https://skai.io/
26. Teleporthq. (2024). Available at: https://teleporthq.io/
27. The statute of the NGO "Dyvo". Available at: https://drive.google.com/file/d/1CnJLQ5qUw9MkkGxoVYDepBikSiJ-SMtk/view?usp=sharing (in Ukrainian)
28. Yakushevska O. V. (November 23-24,2023) Use of artificial intelligence in marketing. Marketing in the conditions of digitization of the country's economy: materials of the All-Ukrainian Scientific and Practical Internet Conference. Poltava: PUET, pp. 149–151. (n Ukrainian)
Published
2024-10-30
Pages
57-70
Section
SECTION 6 MATHEMATICAL METHODS, MODELS AND INFORMATION TECHNOLOGIES IN ECONOMY
