CREATIVE ECONOMY: OPPORTUNITIES FOR REBUILDING UKRAINE
Abstract
The purpose of the article is to study the theoretical aspects of the creative economy, the advantages of its formation, and the assessment of the creative sector in Ukraine. The work proves that the creative sector is dynamically developing in modern conditions, it is recognized as the most promising way to overcome the negative consequences of the COVID-19 pandemic, and in Ukraine, creative industries can become a source of development for the recovery of the economy after the end of the war due to individual creativity and the creation and use of the intellectual property. The creative economy is considered as a concept of the post-industrial economy, a set of economic activities based on knowledge, creativity, intelligence, technology and innovation, which have a high potential for profitability and job creation. It has been proven that the creation of a creative economy is a natural result of social and economic development, which is associated with the recognition of the results of science as a direct productive force and a source of technological changes, increasing the role of culture, the digital revolution and a significant level of development of social networks. An important component of the creative economy – creative industries – is studied, and their classifications are given. The prospects of the creation of a creative class in Ukraine are considered. The situation was analyzed and a list of the main problems of the creative sector of Ukraine in the conditions of military operations was determined. It has been proven that the creative sector of the economy can become a powerful source of reconstruction in the country after the war, and the key directions of its development have been determined.
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