CONCEPTUAL FUNDAMENTALS OF PRACTICAL APPLICATION OF BUSINESS ANALYSIS
Abstract
The article investigates and systematizes the existing approaches to the term "business analyst" as a process of processing and studying data using certain methods and converting data into new knowledge to improve the efficiency of the enterprise. Business intelligence is defined as a set of methods, technologies, systems, practices, methodologies and programs that analyze business data. This analysis allows the company to understand and analyze the market position and make timely management decisions. A review of modern foreign scientific publications on business analytics. Despite the significant number of publications, the topic of research on the application of business intelligence methods is relevant and needs further study. The components of business analytics are highlighted: data visualization, data aggregation, data mining, identification of associations and sequences, forecasting, optimization. The main stages of business analytics are studied in detail: descriptive analytics, diagnostic analytics, forecast analytics, recommendation analytics. The classification of types and methods of business analytics is carried out. Huge amounts of data that characterize the external business environment and activities of the enterprise do not allow to analyze and build scenarios for decision-making without modern information technology. The use of information technology business intelligence is a prerequisite for business management. The availability of business intelligence software is further enhanced by cloud technologies and services. The main characteristics of the most common data visualization software products Tableau and Microsoft Power BI are analyzed. Tableau is a series of visualization and data processing products used to create business intelligence and visual reporting. Microsoft Power BI is a web set of business intelligence tools that features high-quality and fast data visualization. Further development of business intelligence tools is related to the concept of "Industry 4.0", which provides for the automatic generation and analysis of large data sets.
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