COMPETITIVE ADVANTAGES IN THE SYSTEM OF COMPETITIVENESS OF ORGANIC PRODUCTS
Abstract
The market for organic products in Ukraine and the world is growing every year and the policy of the European Union in recent years has been aimed at promoting the principles of sustainable development, in which the production of organic products is the key for preserving the planet and public health. Ukrainian manufacturers are gradually strengthening their position in both domestic and international markets. Each year the number of manufacturers and operators of organic production is increasing. Ukrainian organic produce is extremely popular among consumers in the EU, though there is a growing interest in Ukraine as well. The study has concluded that organic products have a greater amount of nutrients and vitamins and are beneficial for human health. The development of organic production and increased interest of the population creates a healthy competition in the industry and determines the search for methods to ensure the competitiveness of goods produced. The objective of the study is to identify the role of competitive advantages in the system of ensuring the competitiveness of organic produce. Competitive advantages play an essential role in the system of ensuring the competitiveness of organic produce. It has been established that the competitiveness of organic produce is the ability of an enterprise to provide consumer demand for its own products by improving their quality characteristics and properties. The study is centered on the aspects of shaping the competitive advantages of organic products and ensuring their competitiveness. Scientific papers of economists on the competitiveness, competitive advantages and development of organic production in Ukraine have been analyzed. While carrying out the analysis of existing approaches to the classification of competitive advantages, it was found that several methods exist. The most profoundly detailed is the subdivision into internal and external competitive advantages. Organic products as well as those produced in the traditional way of agricultural farming has its own particularities, and competitive advantages should include: quality of products, territorial size of the enterprise, availability of a resource base, implementation of innovative technologies and the search for ecologically clean packaging methods. In the course of the research it has been stated that the competitive advantages of organic produce are a component of ensuring their competitiveness.
References
1. Pro osnovni pryntsypy ta vymohy do orhanichnoho vyrobnytstva, obihu ta markuvannia orhanichnoi produktsii: Zakon Ukrainy [On the basic principles and requirements for organic production, circulation and labeling of organic products: Law of Ukraine]. Available at: https://zakon.rada.gov.ua/laws/show/249619#Text (accessed 26.06.2021).
2. Azoiev H., Chelenkov A. (2000) Konkurentnoe pryemushchestvo fyrmy. Hosudarstvennyi unyversytet upravlenyia [Competitive advantage of the firm.] Natsyonalnyi fond podhotovky fynansovykh y upravlencheskykh kadrov [National Fund for Financial and Management Training], p. 201.
3. Barański, M., Średnicka-Tober, D., Volakakis, N., Seal, C., Sanderson, R., Stewart, G., Leifert, C. (2014) Higher antioxidant and lower cadmium concentrations and lower incidence of pesticide residues in organically grown crops: A systematic literature review and meta-analyses. British Journal of Nutrition, 112 (5), 794–811. DOI: https://doi.org/10.1017/S0007114514001366
4. Voichak A., Kamyshnikov R. (2005) Konkurentni perevahy pidpryiemstva: sutnist i klasyfikatsiia [Competitive advantages of the enterprise: essence and classification]. Marketynh v Ukraini, vol. 2 (30), pp. 50–53.
5. Danko Yu., Halynska A., Plotnytska S., Kornetsky O., Boblovsky O., Kvyatko T. (2019) Competitiveness and pricing policy of Ukrainian agricultural enterprises for the production of organic products. Espacios Magazine. Volume 40 (№ 3). Available at: https://www.revistaespacios.com/a19v40n03/in194003.html.
6. Donskykh A. (2011) Konkurentospromozhnist ahrarnykh pidpryiemstv ta faktory, shcho yii vyznachaiut [Competitiveness of agricultural enterprises and factors that determine it]. Efektyvna ekonomika [Efficient economy]. Vol. 12. Available at: http://nbuv.gov.ua/UJRN/efek_2011_12_32.
7. Doil P. (2003) Marketynh-menedzhment y stratehyy. [Marketing-management and strategies]. 3-e yzdanye / perevod s anhlyiskoho Yu. Kanturevskoho. St. Petersburg. P. 544.
8. Ihnatenko M., & Novak N. (2018) Development of regional programs for the development of agrarian enterprises witch organic production on the basis of the European and international experience. Baltic Journal of Economic Studies, vol. 4 (4), 126–133. DOI: https://doi.org/10.30525/2256-0742/2018-4-4-126-133
9. Miniailo O., Nesterets A. (2020) Konkurentne seredovyshche orhanichnykh produktiv za umov hlobalizatsii [Competitive environment of organic products in the context of globalization]. Yevrointehratsiia Ukrainy ta ekonomichna bezpeka. Zbirnyk naukovykh prats [Ukraine’s European integration and economic security. Collection of scientific works]. Vol. 2 (25), pp. 195–203.
10. Novak N. (2017) Pidvyshchennia konkurentospromozhnosti ahrarnykh pidpryiemstv shliakhom rozvytku orhanichnoho vyrobnytstva na zasadakh dyversyfikatsii diialnosti ta sotsialnoi vidpovidalnosti [Increasing the competitiveness of agricultural enterprises through the development of organic production on the basis of diversification of activities and social responsibility]. Visnyk Berdianskoho universytetu menedzhmentu i biznesu [Bulletin of Berdyansk University of Management and Business]. Vol. 4 (40), pp. 38–43.
11. Pylypenko N., Klietsova N., & Stoianenko I. (2019) An empirical analysis of competitiveness factors of the region’s agrarian sector. Baltic Journal of Economic Studies, vol. 5 (5), pp. 128–135. DOI: https://doi.org/10.30525/2256-0742/2019-5-5-128-135.
12. Porter M. (2000) Konkurentsyia [Competition]. Per. s anhl. Moscow: Yzdatelskyi dom “Vyliams”, p. 495.
13. Pchelianska H., Holovchuk Yu. (2020) Vplyv instytutsiinykh faktoriv na marketynhove tsinoutvorennia orhanichnoi produktsii [Influence of institutional factors on marketing pricing of organic products]. Prychornomorski ekonomichni studii. Ekonomika ta upravlinnia pidpryiemstvamy [Black Sea Economic Studies. Economics and business management]. Vol. 49, pp. 83–87.
14. Slavhorodska Yu. (2016) Vyrobnytstvo orhanichnoi produktsii v Ukraini: stan ta perspektyvy rozvytku [Production of organic products in Ukraine: state and prospects of development]. Visnyk Poltavskoi derzhavnoi ahrarnoi akademii [Bulletin of the Poltava State Agrarian Academy]. Vol. 4, pp. 49–54.
15. Savytskyi E., Pishkova V. (2018) Stan ta perspektyvy rozvytku orhanichnoho vyrobnytstva v Ukraini [Status and prospects of development of organic production in Ukraine]. Molodyi vchenyi [Young Scientist]. Vol. 1 (53). P. 533–535.
16. Skudar H. (1999) Upravlinnia konkurentospromozhnistiu velykoho AT: problemy ta rishennia [Competitiveness management of a large JSC: problems and solutions]. Kyiv: Naukova dumka. P. 496.
17. Tarasenko O., Yermakov Y., & Pchelin V. (2017) Formation of competitive advantages of enterprises in terms of globalization: competitive dynamics and an intellectual component. Baltic Journal of Economic Studies, 3 (5), 469–473. DOI: https://doi.org/10.30525/2256-0742/2017-3-5-469-473
18. Fatkhudynov R. (2005) Upravlenye konkurentosposobnostiu orhanyzatsyy [Management of the competitiveness of the organization]. Manual. 2 edition. Moscow: Exmo. P. 544.
19. Agro Portal. Available at: http://organicstyle.agroportal.ua/rentabelnist-virobnictva-organichnih-yagid-mozhe-syagati-200 (accessed June 28, 2021).
20. Green Course Program. Available at: https://ukraine-eu.mfa.gov.ua/posolstvo/galuzeve-spivrobitnictvo/klimat-yevropejska-zelena-ugoda (accessed June 28, 2021).
21. Farm-to-fork strategy for a fair, healthy and environmentally friendly food system. Available at: https://organicinfo.ua/wp-content/uploads/2020/08/EU_-Farm-to-Fork-Strategy_UA_fin.pdf (accessed June 25, 2021).
22. Organic Standard. Available at: https://organicstandard.ua/ua (accessed June 25, 2021).
23. Organic Info. Available at: https://organicinfo.ua/news/ua-organic-exports-to-eu-fell-in-2020 (accessed June 25, 2021).
24. Federation of Organic Movement in Ukraine. Available at: http://organic.com.ua/organichni-produkti (accessed July 01, 2021).
25. Hranovska V. (2016) Teoretychna konstruktsiia formuvannia konkurentnykh perevah ahrarnykh pidpryiemstv [Theoretical construction of the formation of competitive advantages of agricultural enterprises]. Naukovyi visnyk Uzhhorodskoho natsionalnoho universytetu [Scientific Bulletin of Uzhhorod National Universit]. Vol. 10 (1). P. 94–98.
