TRENDS OF DEVELOPMENT OF THE USE OF DIGITAL TECHNOLOGIES IN PERSONNEL MANAGEMENT
Abstract
The article is devoted to the analysis of the development of innovative technologies in personnel management. The modern trends in HR development are substantiated: HR-automation, HR-analytics HR-marketing, Smart-recruiting, e-learning. The impacts of changes in business and human resource management on the development of HR-Digital have been researched: transformation of management model and formation of Digital-strategy; philosophy of agility, business orientation and the concept of balance between professional and personal life; development of HR-Digital. The basic principles of introduction of modern Digital HR technologies in the company are defined: centralization, automation, easy and fixed automation, concentration and simplicity. The international experience in the use of digital technologies in personnel management and substantiated new tools to increase the efficiency of work with staff has been analysed. The focus shift from automation to performance; cloud services to simplify teamwork; constant control of efficiency; feedback, engagement and analytics; a new wave of corporate learning; innovations in the recruitment market; care for employees; human-centric analytics; Artificial Intelligence; innovative HR. The effectiveness of corporate training is proved, namely: distance learning, interactive platforms, micro-learning, upgraded learning management systems (LMS) based on artificial intelligence and virtual reality. The most effective applications and chat-bot services are substantiated. The possibility of introducing digitalization at domestic enterprises in the field of HR has been reasoned. Measures are proposed of digitalization introduction at enterprises, namely: stages of digitalization introduction in personnel management are offered. In addition, the proven necessity of developing mobile applications based on user experience and digital HR, combining social networks, mobile applications, analytics, and cloud technologies, provides a new platform to improve staff performance and the experience of candidates The digital capabilities to increase efficiency in human resource management have been defined.
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