WORLD PRACTICE OF BUSINESS PROCESS MANAGEMENT IN THE FIELD OF ELECTRONIC COMMERCE
Abstract
The article describes the specifics and main trends that characterize the world practice of business process management in the field of e-commerce in the context of its impact on the formation of prerequisites for economic development of enterprises in this field in modern conditions. It is determined that the activity in the field of e-commerce is based on the execution of transactions by electronic means of communication, ie, on modern information and communication technologies and significantly depends on their development. The development of these technologies determines the dynamics and variability of the use of leading technological solutions in e-commerce and causes the rapid rise of e-commerce over the past three decades from an experimental channel of product promotion / sales to a significant field of activity. The management of business processes in the analyzed area is considered in the context of the transition of modern enterprises to practices that have become possible due to the introduction of information technology and significantly reduce operating costs and increase sales of e-commerce products and services. It is determined that the world practice of business process management is focused on the implementation of the following areas of managerial influence on the activities of enterprises in order to increase its efficiency: improving relationships with suppliers; automation of internal processes related to e-commerce; improving the customer experience; optimization of order return and cancellation processes; integration of artificial intelligence. The world practice of business process management in e-commerce is characterized by the widespread use of numerous systems that support the management of various aspects of e-commerce. The main ones are ERP-systems, enterprise resource planning systems. These are systems that support the management of the company, optimizing the use of its resources and all processes occurring in it. It is advisable to develop management practice at the level of a particular e-commerce enterprise in accordance with these areas, paying attention to the successes and challenges of leading market players at the global and local levels.
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