VENDING IN THE CONVENTION OF THE COVID-19 PANDEMIC: FOREIGN AND DOMESTIC EXPERIENCE
Abstract
The article is devoted to the essence and specifics of such a modern form of trade organization as vending. It has been proven that in the conditions of the COVID-19 pandemic, trade through vending machines acquires special importance as a safe contactless technology of public service. Today, in a pandemic and rapid changes in retail, category and product management is more important than ever. There are significant changes in the activities of trade enterprises due to the fact that the way of thinking of consumers has become different. In response to these unprecedented shifts in consumer demand, retailers need to prioritize effective adaptation to changes in their product range and store space planning. The world experience of vending machines application is researched and the assortment of vending products in the world is reviewed. The tendencies of development of vending business in the context of volume and structure of the domestic market are estimated, and also locations of vending machines and regional distribution of vending business in Ukraine are investigated. The analysis of advantages and limitations of domestic vending business under modern conditions is carried out. Prospects for further development of vending in Ukraine in the conditions of the COVID-19 pandemic are also outlined. These types of changes are best done with vending. Management of product categories in vending machines should play a critical role, as responding to changes in consumer demand is a key element of business efficiency. Recently, we have seen large fluctuations in consumer demand, as basic goods, immune boosters, hygiene, anti-virus and safety products are given priority, while luxury goods are relegated to the background. The different types of vending machines can be categorized into product-oriented and serviceoriented machines. Product-oriented vending machines offer both cold and hot food as well as nonfood items. Vending has become a kind of communication language of the new generation between producers and retailers in the field of consumer goods, which allows to meet the needs of consumers in the most efficient way.
References
Virus progressa [Progress virus]. Available at: https://radiokp.ua/virus-progressa-kitayskiy-professor-rasskazal-kak-pandemiya-priblizhaet-buduschee_nid16663_au4338au (accessed August 19, 2020).
Holovni trendy na karantyni: sho zminylos v povedinci ukrainciv [The main trends in quarantine: how has changed in the behavior of Ukrainians]. Available at: https://www.epravda.com.ua/publications/2020/04/14/659337/ (accessed August 13, 2020).
Melnikovіch O.M., Gamova I.V., Bryuhanova G.V. (2020) Socialno- vidpovidalna povedinka kompanij pid chas pandemiyi COVID-19 [Socially responsible behavior of companies during the COVID-19 pandemic]. Pidpriyemnictvo, torgivlya, marketing: strategiyi, tehnologiyi ta innovaciyi: materiali III Mizhnar. nauk.-prakt. konf. (Kyiv, 27 travnya 2020 r.) / vidp. red. A.A. Mazaraki. Kyiv: KNTEU, рр. 143–145. [in Ukrainian]
Svystun T., Shkuro A. (2018) Vending yak suchasnij mehanizm organizaciyi torgivli [Vending as a modern mechanism of trade organization]. Ekonomichna ta prodovolcha bezpeka Ukrayini, vol. 3–4, pp. 50–57. [in Ukrainian]
Torhovi avtomaty [The vending machines]. Available at: http://progroshi.blogspot.com (accessed July 25, 2020).
Mazaraki A.A. (2012). Torgovelne pidpriyemstvo: strategiya, politika, konkurentospromozhnist [Trade entrepreneurship: strategy, policy, competitiveness]. Kyiv: KNTEU, pp. 110−117. [in Ukrainian]
Oficijnij sajt Asociaciyi vendingovogo biznesu [Official site of the Vending Business Association]. Available at: http://www.worldvet.org (accessed July 21, 2020).
8. Yaskal O.O., Ksenofontova A.Yu. (2019) Vendingovij biznes v Ukrayini: problemi ta perspektivi rozvitku avtomatizovanoyi torgivli. [Vending business in Ukraine: problems and prospects of automated trade development]. Prichornomorski ekonomichni studiyi, vol. 46, рр. 12–15. [in Ukrainian]
Oglyad rinku. Vending. Vilna kasa! Market overview [Vending. Free cash register!]. Available at: https://msb.aval.ua/news/?id=26917 (accessed August 19, 2020).
Іvanova M.A. (2016) Torhivlya cherez avtomaty: mify ta realnist [Automated trading: myths and reality]. EKO, vol. 2, рр. 12–17. [in Ukrainian]
Oficijnij sajt Vsesvitnoyi vendingovoyi asociaciyi [Official site of the World Vending Association]. Available at: http://www.worldvet.org (accessed August 08, 2020).
