COMPONENTS OF BUSINESS STRATEGY OF ENTERPRISE DEVELOPMENT IN THE CONDITIONS OF GLOBALIZATION
Abstract
The article is devoted to the components of business strategy of enterprise development. It is proved that business strategy of enterprise development on the strategic targets of enterprise development, business activity, strategic adaptation of enterprise development. It is established that, from our point of view, a business development strategy is an active strategy that involves: rapid action of the enterprise to change the trends of external processes of society; flexibility of processes that take place at the enterprise, taking into account the intensity of use of enterprise resources; constant search and implementation of innovations in the activities of the enterprise, namely in production, commercial, economic, social, sales and management. These contradictions are the driving force of the system development, which is characterized by irreversible, directed, natural changes.
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