MOTIVATION MECHANISM FOR PROMOTING SUSTAINABLE DEVELOPMENT OF INDUSTRIAL ENTERPRISES

Abstract

One of the directions of planning for the development of enterprises, especially large-scale business, should be to improve forms of organization and remuneration. Even in a high level of automation of production and management processes, the human factor remains one of the key factors in improving business performance and the functioning of the state as a whole. The problem of activating the work of the workers in the direction of increasing the efficiency of labor is becoming more acute. Administrative methods to solve this problem are not acceptable. Given the aggravation of the economic and social conditions that Ukraine is currently experiencing, administrative coercive measures can further exacerbate the situation on the enterprises. The search for ways to assess human abilities and the effectiveness of its activities are one of the main problems of economic theory and management thought. Despite a large number of scientific papers, in which foreign and domestic scientists made attempts to determine the system of incentives for staff, the question of the skillful combination of material and moral incentives in any team, small or large, is too important for leadership. In this direction, there is an immense field of activity for economists, as well as for sociologists and psychologists. The article proposes a new direction of determination of the main characteristics of the degree of use of the existing modern production potential of economic entities of Ukraine in terms of their transformational structure and the impact of globalization processes. The principles on which the modern conception of management of the development of the labor potential of an industrial enterprise should be built are highlighted. The mechanism of motivation, which provides an opportunity for additional estimation of personnel loyalty, is proposed.