THE MECHANISM OF ENTERPRISE PERSONNEL MANAGEMENT IN THE CONTEXT OF GREEN ECONOMY DEVELOPMENT
Abstract
The relevance of this research stems from the urgent need to adapt enterprise personnel management systems to the challenges of the green economy, which integrates economic efficiency, social responsibility, and environmental sustainability. The greening of human resource management (HRM) is driven by the incorporation of ESG principles into corporate strategies and the growing importance of human capital in maintaining enterprise competitiveness. The study puts forward the hypothesis that the ecological transformation of personnel management acts as a catalyst for enhancing innovation and improving the competitive position of enterprises. A comprehensive model of the Green HRM mechanism has been developed, consisting of five interrelated components: target, organizational-functional, motivational, informational-analytical, and performance-oriented. The stages of implementation are identified-from assessing environmental potential to evaluating outcomes and refining management decisions. Key tools for the mechanism’s implementation are described, including personnel eco-audits, environmental KPI systems, the Green Balanced Scorecard, “green” motivation programs, and digital HR analytics platforms. Recommendations are proposed for integrating environmental considerations into personnel policies and fostering a corporate environmental culture. The theoretical significance of the study lies in advancing the Green HRM concept through the synthesis of sustainable development principles and strategic HRM approaches. Its practical relevance is reflected in the potential application of the proposed mechanism across industries to enhance management efficiency, strengthen employees’ environmental competencies, and improve corporate reputation. The originality of the research is manifested in the systematic structuring of the functional and organizational components of the personnel management mechanism within the framework of a green economy. Prospects for future research include developing quantitative assessment methods for evaluating Green HRM effectiveness and constructing behavioral models of environmental motivation.
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