EFFECTIVE RESOURCE MANAGEMENT AS A FACTOR IN ENHANCING THE COMPETITIVENESS OF CONFECTIONERY ENTERPRISES
Abstract
This article is dedicated to studying the role of effective resource management in enhancing the competitiveness of confectionery enterprises. Theoretical and practical aspects of resource provision for production activities are revealed, as well as its impact on achieving the strategic goals of enterprises in the modern high-competition environment. Attention is focused on optimizing the use of key types of resources: material, financial, labor, energy, and information resources. The article analyzes the latest approaches to resource management, including the implementation of automated production management systems, digital technologies in logistics processes, sustainable development principles, and the green economy. The importance of innovative technologies for reducing production costs, improving product quality, minimizing losses and waste, as well as ensuring environmental safety in production, is considered. Key factors for the successful implementation of resource-efficient management are identified. Practical tools and approaches are proposed for adapting confectionery enterprises to rapidly changing market conditions, such as digitalization, growing demand for healthy food, and intensifying global competition. The role of human resource management and the formation of corporate culture on the effectiveness of enterprises has been studied. The importance of staff training and the development of motivational programs to improve overall productivity and the innovative potential of companies is emphasized. Enterprises that actively invest in staff development and the optimization of internal processes are able to maintain competitive advantages even in challenging economic conditions. The research results emphasize the importance of strategic planning in resource management for increasing the flexibility, productivity, and innovative potential of enterprises. The findings can serve as a foundation for developing programs to enhance competitiveness in the confectionery industry, which will not only improve the efficiency of enterprises but also contribute to the overall growth of their contribution to the country's economy.
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