INVESTMENT ATTRACTIVENESS OF ENTERPRISES IN THE CONFECTIONERY INDUSTRY AND ITS FACTORS

Alona Sorokina

doi:10.32999/ksu2307-8030/2023-48-5

Alona Sorokina https://orcid.org/0000-0003-1811-5116

DOI: https://doi.org/10.32999/ksu2307-8030/2023-48-5

Keywords: investment, investment attractiveness, confectionery industry, investor, assessment of the level of investment attractiveness of the enterprise

Abstract

This article is devoted to the still open questions of the investment attractiveness of enterprises in the confectionery industry and to the determination of its factors. The main factors that have a direct impact on the investment attractiveness of enterprises in the confectionery industry have been studied. Modern methods for assessing the state of investment attractiveness of the confectionery industry are defined. Today, investments are a tool for the development of enterprises in the confectionery industry, which has a great impact on economic entities. Thanks to investments, companies are able to implement the chosen strategy and have a perspective for long-term economic growth.

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