FORMATION OF A MECHANISM OF COMPETITIVENESS OF BUSINESS IN THE SERVICE SECTOR ON THE BASIS OF INSTRUMENTS OF M&A CONCEPT
Abstract
The article is devoted to the formation of mechanisms of business competitiveness in the field of services using the tools of the M&A concept, which will determine the development of economic space for modern entrepreneurship in changing conditions and its further integration into the world economic system. The application of M&A concept tools in today's business environment is essential to increase the return on its capital, determine profitability reserves, timely implementation of measures to manage financial stability, improve solvency and liquidity. Since in a market economy each company must ensure a state of its financial resources in which it could maintain the ability to continuously fulfill its obligations to the state, business partners, owners and employees, the author proposes innovative aspects of development and preservation of business services under the influence of the crisis caused by the COVID-19 pandemic. The tools of economic efficiency of cash flows based on the M&A concept have been identified, which will give small and medium-sized businesses in the field of services certainty and individuality and open up prospects for attracting new employees to implement services or products. The main advantages and disadvantages of synergy assessment methods for business are substantiated, the presented concept of which would not only remain integral for a long time, but also be flexible enough to be able to transform and reorient if necessary. The author presents the process of assessing the synergetic effect based on the value of the enterprise based on the M&A concept, which will perform a regulatory function in the company for a long time and affect the functioning and quality of small and medium enterprises. In order to assess the synergetic effect, the author used the methods of income approach and integrated levers of influence on the growth of discounted cash flows for shareholders, which remains a necessary factor for the formation of sustainable financial and economic condition of business and arouses interest in activities and help maintain the stability and financial independence of economic entities.
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