ANALYSIS AND EVALUATION OF FACTORS AFFECTING THE DEVELOPMENT OF FOREIGN ECONOMIC ACTIVITY OF AGRICULTURAL SECTOR ENTERPRISES

Abstract

The development of foreign economic activity in the conditions of protectionist measures in the domestic markets of Ukraine is one of the main directions of increasing the level of competitiveness of domestic enterprises in the agricultural sector. Entering markets with a high level of competition and the widespread use of modern technologies creates opportunities for new experience and knowledge, which can be key factors in the success of the enterprise in the future. The foreign economic activity of Ukrainian enterprises in the agricultural sector is characterized by high potential for further development, however, in the current and retrospective perspective does not show effective trends for rapid growth in the future. Therefore, it is necessary to develop and use a number of scientifically sound proposals that logically follow from the results of the analysis and take into account the national characteristics of doing business in a high level of economic and political instability. The article analyzes the dynamics of export-import operations in the field of agricultural products, formed a classification of factors influencing the development of this industry, and which, unlike others, is based on the importance of these factors, which allows to build an exhaustive list of those factors. whose impact is insignificant and taking into account those whose impact cannot be ignored, as they can play a crucial role in ensuring a certain level of success of domestic agricultural enterprises in international markets. This made it possible to formulate the author's proposals to improve the process of selecting alternative factors for assessing the foreign economic activity of enterprises in the agricultural sector in international markets. Based on the analysis of the dynamics of export-import operations in the agricultural sector, a classification of factors influencing the development of this industry was formed, which, unlike others, is based on the importance of these factors, which allows us to build an exhaustive list of those factors. which are insignificant and taking into account those whose impact cannot be ignored, as they can play a crucial role in ensuring a certain level of success of domestic agricultural enterprises in international markets.