DOMESTIC TOURISM FLOWS OF IVANO-FRANKIVSK REGION ANALYSIS BASED ON MOBILE COMMUNICATION DATA IN 2017

Abstract

The World Tourism Organization considers the expediency of using unofficial data sources for the collection and processing of statistical information, in particular, it include mobile operators data, website and social networks statistics, etc. Since 2017, the Department for International Cooperation, European Integration, Tourism and Investments of Ivano-Frankivsk Regional State Administration, together with the Ukrainian communication company “Kyivstar”, actively cooperates in movements (migrations) flows accounting field based on monitoring of interregional mobility of the communication operator subscribers. The article is devoted to the domestic tourism
flows in terms of administrative districts (local destinations) of Ivano-Frankivsk region analyzes based on monitoring of interregional mobility of the communication operator subscribers. The seasonality of the movements (migrations) and the duration of staying have been investigated, taking into account local destinations that are the mobile subscribers flows leaders. Official statistics cannot reflect the true picture of domestic tourism flows entering the Precarpathian region because of the imperfection of the methodology for calculating. The article methodology consists on innovative approach of domestic tourism flows analyzes and quantitative measuring based on monitoring of interregional mobility of communication operator subscribers. Mobility monitoring is limited; first, by the fact that it does not contain information about the purpose of short-term subscriber's staying in a certain territory, therefore we cannot all of them count
as excursionists or tourists without exception. However, the application of the innovative approach of domestic tourism flows analyzes and quantitative measuring based on monitoring of interregional mobility of communication operator subscribers is a promising direction for further researches.