CULTURE, TOURIZM AND ECONOMY AS A TRIUMVIRATE OF REGIONAL STRATEGIC DEVELOPMENT
Abstract
The article reveals the role of integration of culture, tourism and the economy as triumvirate in regional development. The functions of the triumvirate in the process of forming strategic competitiveness are defined as adaptation, support and formation. The main stages of the formation of a system of interaction between culture, tourism and the economy in the region are proposed. The stage of research contains investigations of culture and tourism situation and management at the level of business and region. At the stage of planning it is proposed to establish the system of strategic management, to form the network of triumvirate and to provide the support for its management. Implementation of triumvirate is based on high level of human potential.
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