METHODS OF ESTIMATION OF COMPETITIVENESS OF INDUSTRIAL ENTERPRISES

Abstract

In the article are considered modern methods of estimation of competitiveness of industrial enterprises. The basic signs of their classifications are object of estimation, method of estimation, form of presentation of result, working out in detail of result, term of estimation and comparative base. On the basis of analysis and generalization, groups of methods of estimation of competitiveness are systemized and their basic lines are distinguished. To the basic methods of estimation of competitiveness it is possible to include: quantitative, quality, matrix, graphic, index, integral, multicomponent, strategic, current, methods of comparison. Methodology of estimation of competitiveness on the basis of the use of statistical method of grouping and benchmarking is offered. The methodology answers the actual requirements of present time. The object of methodology is STALEMATE the "Melitopol compressor". Select criteria: resource potential, commodity products, motivation of labour and efficiency of enterprise.  The basic stages of methodology of competitiveness: forming of criteria, appropriation of ball estimation, construction of chart of competitiveness. Thus as a result of analysis of modern tendencies of industrial enterprises it was systematized methods of estimation of competitiveness and methodology which had been improved was offered.