THE FORMATION OF ADVERTISING ACTIVITY IN THE HOTEL AND RESTAURANT SPHERE UNDER CONDITIONS AT THE INTEGRATION OF ECONOMIC
Keywords:
economy, hotel and restaurant business, hotel and restaurant market, the hotel and restaurant product, advertising, marketing
Abstract
In the article defines functions of advertising in the hotel and restaurant affairs and effectiveness of implementation of advertising activity at hotel and restaurant enterprises. Specific features are allocated which related to formation of the hotel and restaurant product and the main elements necessary for the implementation of the high-quality hotel and restaurant product on the world market. The factors trends and the constituents that determine the role of hotel and restaurant affairs in modern society under the conditions global economy where investigated. The results of research in the article can be used by as a source of information for the formation of advertising activity on the market of hotel and restaurant services.
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2. Gorbal, N. (2009). Assessment and formation expenses for advertising in the marketing system company. Lviv: Lviv Polytechnic, 20 p.
3. Goldа, N. (2014). Methods of Economic Analysis in advertising. Science magazine. Galician Economic Bulletin. 1(22), P. 171–182.
4. Demyanenko, V., Potapenko S. (2016). Optimization campaign budget allocation for the dissemination of advertisements. Marketing in Ukraine, 3. Р. 10–12.
5. Jefkins, F., Yadyn, D. (2015). Advertising. Moscow: Unity-Dana, 416 p.
6. Lukyanets, T. (2011). Advertising management. K: MBK, 2008. 276 p.
7. Primak, T. (2012). Advertising creative in Ukraine: yesterday, today and tomorrow. Marketing in Ukraine. N6. P. 27–36.
8. Smirnov, I. (2013). Managing tourism business abroad // Modern problems of control. Materials III scientific-practic. Intern. Conf. (Nov 29-30. 2016, Kyiv). K.: VPI MIC «Polytechnic», 360 p.
9. Charles, H. Sandage, Fryburger, V., Rotzoll, K. (2009). Theory and Practice. Moscow: Altapress, 630 p.
10. Wells, W., Burnett, J., Moriarty, S. (2015). Principles and Practice. St. Petersburg: Peter, 800 p.
Published
2019-05-29
Pages
124-128
Section
SECTION 4 ECONOMY AND ENTERPRISE MANAGEMENT
