PROBLEMS OF THE SOCIAL RESPONSIBILITY INTEGRATION IN THE ENTERPRISE MANAGEMENT SYSTEM

  • O.І. Pavlykivska
Keywords: socially responsible activity, concept, stakeholders, social project, competitive advantages

Abstract

The article detected principles of the socially responsible activities integration in the strategic management system. It is proved that the social responsibility concept should reflect rationality in the expectations of the whole range of stakeholders, based on the principles of the business entities' sustainable development with the aim of the long-term competitive advantages obtaining by them.

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Published
2019-05-24
Pages
191-197
Section
SECTION 4 ECONOMY AND ENTERPRISE MANAGEMENT