THEORETICAL AND METHODOLOGICAL ASPECTS OF THE FORMATION OF THE DEVELOPMENT STRATEGY FOR THE EXPORT POTENTIAL OF AN INDUSTRIAL ENTERPRISE

Abstract

The article is devoted to the further development of theoretical principles and methodological support for the formation of a strategy for the export potential development of industrial enterprises. The analysis and theoretical generalization of the existing conceptual developments on the strategic management of the export potential of the company were carried out. The scheme of the strategy development process for the development of the export potential of industrial enterprises was designed. It includes the definition of the objects, subjects, goals and principles as well as main stages of strategy formation.