МАРКЕТИНГОВА ПОЛІТИКА БАНКІВ ЯК ОДИН З ЗАХОДІВ ПІДВИЩЕННЯ ЇХ ІНВЕСТИЦІЙНОЇ ПРИВАБЛИВОСТІ

А.Г. Олексин; В.В. Дублей

MARKETING POLICY OF BANKS AS THE ONE OF MEASURES OF INCREASE OF THEIR INVESTMENT ATTRACTIVENESS

Authors

A.G. Oleksyn
V.V. Dublei

Keywords:

the marketing policy of a bank, banking activity, competitiveness, the investment activity of a bank, reliability of a bank, the financial resilientity of a bank

Abstract

The essence and the role of marketing policy of bank in the process of realization it of investment activity is given in the article. The necessity of the use of marketing component in the process of forming of competitive advantages in the process of forming of competitive is grounded.