STRATEGIC PLANNING OF THE ACTIVITY OF THE MEAT PROCESSING ENTERPRISE IN THE CONDITIONS OF EUROPEAN INTEGRATION

Abstract

The article analyzes the conditions of European integration and their influence on the strategic planning of the enterprises of the meat processing industry. The author’s view on modern strategic planning of the enterprise with the justification of the unresolved problems of the meat processing industry is presented. Proposed measures for the preparation of the strategic plan of the enterprise. Identified functional strategies (production, marketing, marketing, financial, innovation) with justification for each specific measures for meat processing enterprises to ensure their sustainable development.