INVESTMENT ACTIVITY: THE SUBSTANCE AND ROLE IN AN ENTERPRISE’S ECONOMIC ACTIVITY

Abstract

The dual substance of an enterprise’s investment activity is defined. It is revealed in the objects of capital and financial investments, which have a direct impact through the results of operational and financial activities on a creation of current and future results of an enterprise’s economic activity. The significance of an enterprise’s investment activity is shown. It is manifested in modern investment directions, which are changing under the influence of information and communication technologies and the improvement of economic relationships.