PROBLEMS OF BUSINESS ACTIVITIES OF ENTERPRISES OF THE TOURISM SPHERE IN UKRAINE

Abstract

The article presents the tourism industry as a system of interconnected elements, for which indicator indicators of the problems that arise for objects of tourism sphere – tourists, tourism enterprises, tourism industry in general, region and country are presented. The conceptual basis of effective activity of tourism enterprises and the scheme of functioning of the tourism market, the essence of which is the complete elimination of ineffective financial guarantees, is proposed. and the creation of a new structure – a tourist fund.