АДАПТАЦІЯ ЗМІСТУ МАРКЕТИНГОВОЇ ДІЯЛЬНОСТІ БУДІВЕЛЬНОГО ПІДРИЄМСТВА В УМОВАХ ЗРОСТАННЯ РИЗИКІВ

Т.О. Окландер; С.О. Ракицька; К.В. Козицька

ADAPTATION OF CONTENT OF MARKETING ACTIVITY OF A CONSTRUCTION ENTERPRISE IN THE CONDITIONS OF RISK GROWTH

Authors

T.O. Oklander
S.O. Rakitska
K.V. Kozitska

Keywords:

construction company, marketing functions, marketing tools, business risks, marketing activity efficiency

Abstract

The article considers the specifics of production and functioning of a construction enterprise. Marketing functions at the construction enterprise are analyzed. Methods for reducing entrepreneurial risks are singled out. The stages of building a marketing plan for buzkhods are proposed to increase the efficiency of marketing activities at a construction enterprise.