POLYSTRUCTURAL MODEL OF GLOBAL MEDIA BUSINESS

Abstract

In the article features of formation of a polystructural model of a media business in conditions of strengthening of processes of globalization and internationalization of an information space are considered. The corporate character and dynamics of entrepreneurship in the sphere of media business are revealed. The theoretical preconditions of the media business are defined and its creative content is established. Special attention is paid to the substantiation of the processes of global media structuring.