PROVIDING THE LOYALITY OF CLIENTS AS THE COMPOSITION OF THE MECHANISM OF MANAGEMENT OF THE CLIENT BASE OF THE BANK

Abstract

The article is devoted to the research of ways of improving the formation and development of the client base of the bank by increasing the loyalty level of the bank's customers in the system of relationship marketing. Approaches to segmenting the client base of the bank are considered. The main directions of ensuring the loyalty of the bank's customers are determined.