INVESTMENT IN THE MARKETING ACTIVITY OF THE ENTERPRISE AS AN OBJECT OF FINANCIAL ANALYSIS

Abstract

The article outlines the essence of the financial analysis of investment in marketing activities of the enterprise. The proposed stages of conducting financial analysis, which can provide a complete assessment of enterprise performance when investing in marketing projects. The main types of risks arising from investing in marketing, the reasons for their occurrence and the main measures for minimization of risks are revealed. The method of assessing the effectiveness of investing in the marketing activity of an enterprise and the feasibility of controlling financial results is given.