ECONOMIC POTENTIAL OF THE HISTORICAL AND CULTURAL HERITAGE AND ITS MARKET ORGANIZATION IN MODERN CONDITIONS

Abstract

The article presents the main elements of the mechanism of the market of historical and cultural heritage. The text highlights the specificity of cultural heritage products and their service character is revealed. The article revealed limits of commercialization of historical and cultural heritage are. In article defined and characterized the basic components of the heritage market structure are. The paper describes the features of marketing concept in relation to heritage products are shown