ОСОБЛИВОСТІ ФОРМУВАННЯ КОНКУРЕНТНИХ ТА ЦІНОВИХ СТРАТЕГІЙ У СФЕРІ МІЖНАРОДНОГО БІЗНЕСУ В УМОВАХ ГЛОБАЛІЗАЦІЇ ЕКОНОМІКИ

І.І. Колобердянко; А.Р. Голянчук

KEY FEATURES OF COMPETITIVE AND PRICING STRATEGIES DEVELOPING IN INTERNATIONAL BUSINESS IN TERMS OF ECONOMY GLOBALIZATION

Authors

I.I. Koloberdianko
A.R. Holianchuk

Keywords:

international competitive strategies, pricing strategies, economy globalization, international companies, international market

Abstract

The article is devoted to studying of basic stages and processes of international competitive strategies forming, which are used by companies in world market. Also there are considered key features of implementing a range of pricing strategies by companies that operate in the scale of international market. These processes are researched in the context of global economy.