МАРКЕТИНГОВІ ДОСЛІДЖЕННЯ В УКРАЇНІ: СТАН ТА ПРОБЛЕМИ РОЗВИТКУ

О.М. Мельникович; В.В. Ортинська

MARKETING RESEARCH IN UKRAINE: CONDITION AND PROBLEMS OF DEVELOPMENT

Authors

O.M. Melnykovych
V.V. Ortynska

Keywords:

marketing research, agencies of marketing research, innovations, neuroresearch

Abstract

In article the genesis and evolution of research companies in Ukraine are determined, trends of their development are forecasted, the characteristics of modern innovative methods of neuroresearch are described and causes that hold back their implementation in activities of research companies in Ukraine are explored.