ПРАКТИЧНІ АСПЕКТИ БАНКІВСЬКОГО МАРКЕТИНГУ  НА ПРИКЛАДІ ПАТ «ПРОІНВЕСТБАНК»

Н.О. Задорожнюк; К.О. Васильченко

PRACTICAL ASPECTS OF BANKING MARKETING FOR EXAMPLE PРС «PROINVESTBANK»

Authors

N.O. Zadorozhniuk
K.O. Vasyl’chenko

Keywords:

: bank marketing, bank marketing tool, SWOT - analysis, competitor analysis, PEST-analysis

Abstract

The article deals with the basic tools of bank marketing, which affect the efficiency of the banking institutions. Conducted marketing analysis to the practical study of PРС «Prominvestbank», namely his analysis of the financial market and position among other banks, identifying its opportunities and threats analysis of the marketing environment.