АНАЛІЗ СТРАТЕГІЧНИХ ЦІЛЕЙ БАНКІВСЬКИХ УСТАНОВ УКРАЇНИ У СФЕРІ КОРПОРАТИВНОГО БІЗНЕСУ

Т.В. Задорожна

ANALYSIS OF THE STRATEGIC OBJECTIVES OF BANKING INSTITUTIONS UKRAINE IN CORPORATE BUSINESS

Authors

T.V. Zadorozhna

Keywords:

strategic goals banking, corporate sector, ways of implementation, market position, customer base, range of services, risk management services

Abstract

Analysis of the strategic objectives of banking institutions for the corporate sector, as well as ways to achieve them. Examples of measures to strengthen market position, expand its customer base, expanding the range of services, risk management policy review portfolio quality and improve service quality.