STRATEGIC MANAGEMENT COMPETITIVE DEVELOPMENT OF TELECOMMUNICATION ENTERPRISES

Abstract

The essence-content basis of strategic management of competitive development of telecommunication enterprises is considered in the article. The factors, strategic outline and depth of the strategic perspective of this development are determined. The sequence of the development chain, matrix positioning, filtering, selection and implementation of the competitive strategy of telecommunication enterprises is substantiated. The proposed measures will promote the adaptation of telecommunications companies to changes in the competitive environment and strengthen the long-term market position for the sake of the stability of competitive development.