CROWDFUNDING: NEW OPPORTUNITIES AND TRENDS

Abstract

The article is devoted to the analysis of new tendencies in the development of crowdfunding. Investigated The key activity indicators of the world-wide leading  platforms and the structure of the crowdfunding investments are studied. The crowdfunding platforms classification is proposed. It has been established that the crowdfunding, which at the beginning of its development focused on support of a new business, is now actively used by successful well-established companies for promotion of new products. It is shown that in recent years crowdfunding has been used not only as a tool for raising funds, but also as an effective marketing tool.