FORMATION OF ASSORTMENT POLICY OF INSURANCE COMPANIES IN VUCA-WORLD AND CREATIVE ECONOMIC CONDITIONS

Abstract

The article analyzes the features of such concepts as "insurance service", "insurance product", "assortment policy". A circle has been formed that correlates these concepts. The peculiarities of the functioning of enterprises under the conditions of the VUCA-world and the creative economy are studied. The analysis of types of innovations of insurance products is carried out. The process of formation of an insurance product and stages of its development was studied.