EVALUATION OF THE COMPETITIVENESS OF THE TELECOMMUNICATION ENTERPRISE ON THE BASIS OF THE EFFECTIVE COMPETITION THEORY

Abstract

The theoretical questions of assessing the competitiveness of the enterprise on the basis of the theory of effective competition are researched. It is revealed that among the quantitative methods of evaluating the competitiveness of telecommunication services, three main methods: the theory of quality, the theory of effective competition, the theory of strategic potential of the operator. The fact of wide application of expert methods of measuring the competitiveness of an enterprise, the use of which, to a certain extent, reduces the probability and objectivity of the results of the assessment of competitiveness and reduces the quality of management is established.