MARKETING COMMUNICATIONS AND THEIR INFLUENCE ON TRANSPARENCY OF THE ACTIVITIES OF THE UKRAINIAN BANKS

Authors

  • V.G. Piddubna

Keywords:

marketing communications, transparency, asymmetry of information, bank, market of banking services

Abstract

The paper is about marketing communications. It offers the conceptual scheme of planning of marketing communications for banks. It also proves the proximity between marketing communications and the transparency of banking activity.

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Published

2019-05-27

Issue

Vol. 2 No. 28 (2018): Scientific Bulletin of KSU. Series «Economic Sciences»

Section

SECTION 8 MONEY, FINANCES AND CREDIT