MANAGEMENT OF COMPETITIVE BENEFITS OF TOURISM ENTERPRISES

Abstract

The article generalizes theoretical positions and suggests methodological approaches to the formation of an effective management system for the development of competitive advantages of tourist enterprises. The interpretation of the main categories of the theory of competition in their system interaction is clarified. It is substantiated that the achievement of competitive advantages and increasing the competitiveness of an enterprise on the market requires the formation of the necessary system of managing competitive advantages, taking into account the dynamics of the external and internal environment of the enterprise in a harmonious relationship with the socio-economic, technological and natural environment.