THE FORMATION OF ADVERTISING ACTIVITY IN THE HOTEL AND RESTAURANT SPHERE UNDER CONDITIONS AT THE INTEGRATION OF ECONOMIC

Abstract

In the article defines functions of advertising in the hotel and restaurant affairs and effectiveness of implementation of advertising activity at hotel and restaurant enterprises. Specific features are allocated which related to formation of the hotel and restaurant product and the main elements necessary for the implementation of the high-quality hotel and restaurant product on the world market. The factors trends and the constituents that determine the role of hotel and restaurant affairs in modern society under the conditions global economy where investigated. The results of research in the article can be used by as a source of information for the formation of advertising activity on the market of hotel and restaurant services.