ІННОВАЦІЇ ЯК ОСНОВА ЗАБЕЗПЕЧЕННЯ КОНКУРЕНТОСПРОМОЖНОСТІ ПІДПРИЄМСТВА НА РИНКУ ЧАЮ В УКРАЇНІ

С.М. Бондаренко; О.О. Шацило

INNOVATION AS A BASIS FOR PROMOTING COMPETITIVENESS OF ENTERPRISE ON THE TEA MARKET IN UKRAINE

Authors

S.M. Bondarenko
А.O. Shacilo

Keywords:

innovation, competitiveness, tea and coffee market, marketing activity, tea trademark, responsible management of supply chains

Abstract

The article is devoted to the highlighting of ways to ensure competitiveness of company in the tea market. The decisive degree of competitiveness of the manufacturer is achieved through the introduction of innovations in the field of product quality improvement, improving marketing activities, responsible management of supply chains. This greatly enhances the competitive advantages of producers on the tea market.