“SOFT” POWER AS PRIORITY FACTOR OF TECHNOCRATIC ANTI-CRISIS TRANSFORMATIONS

Abstract

“Soft component” is an integral element-the foundation of world experience, which teaches that the legal order of each people isbased on its traditions and spiritual values. The study of “soft” power requires the definition of deeper meanings within the framework ofeconomic science, aimed at the consciousness, moral and ethical values of the population. There is a reformatting of the mental sphereof the population of different countries. Zombification presents a great danger for a person, specifically overturns metaphysical truths,sets the format of non-reflection and misunderstanding, and pretends to form life codes, which contradicts Life itself. For the survival ofmankind, it is necessary to investigate soft power in the form of spiritual and moral values and motives, which should become the fundamental bases of anti-crisis economic transformations.