THE ESTIMATION OF THE COMMUNICATIVE POTENTIAL OF AN ENTERPRISE

Abstract

The article is devoted to the question of assessing the communication potential of an enterprise as an ability to form and manage communications as an important component of the strategic platform for its development. Three components of the communication potential are identified. Indicators for estimating each component of communication potential are developed. The method and scale of evaluation are substantiated. The evaluation and comparison of the communication potential of the three machine-building enterprises are conducted.