METHODOLOGICAL APPROACH TO DETERMINING THE PRICE RANGE FOR OBTAINING THE MAXIMUM PROFIT LEVEL ON THE BASIS OF PRICE ELASTICITY

Abstract

In this article was considered theoretical aspects of the essence and calculation of elasticity, as well as its classification. The importance of marketing pricing policy and the right choice of the method of calculating the price in the company's success and profit levels were highlighted.The authors propose a methodical approach based on determining the price elasticity of demand and setting the price range on the basis of this indicator, which will allow to get planned amount of profit. In addition, the formula for calculating the price of products is proposed, which will allow to obtain the maximum profit level under the given conditions.