SPECIFIC MANAGEMENT OF RISKS OF INVESTMENT ACTIVITY OF CONFECTIONERY COMPANIES

Abstract

The domestic confectionery market was analyzed. The main objectives of investment policy are described. It also described the factors that the investor drew attention to when choosing an investment project, in addition, it described the investment attractiveness goals for the investor and the enterprise. Development of investment activity of the enterprise is possible through sale and purchase of securities, because, this direction is not very developed in Ukraine. The confectionery industry is the most developed in Ukraine, but it has its own peculiarities of development that will be described.