MANAGEMENT OF ECONOMIC SUSTAINABILITY BASED ON THE COMPLEX OF MARKETING

Authors

  • I.A. Solovyov

Keywords:

management, economic stability, marketing complex, marketing complex planning, development of marketing strategies

Abstract

The article studies the organizing management problems of processing enterprises economic stability based on the marketing principles. The issue of developing a marketing mix structured around the main components and focused on the needs of consumers is considered. The most perspective directions of marketing planning perfection are determined.

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Published

2019-05-24

Issue

Vol. 2 No. 29 (2018): Scientific Bulletin of KSU. Series «Economic Sciences»

Section

SECTION 4 ECONOMY AND ENTERPRISE MANAGEMENT