COMPETITIVE POTENTIAL AS A BASIS OF FORMATIONCOMPETITIVENESS OF AGRICULTURAL ENTERPRISES

Abstract

One of the promising directions in the study of the nature of the new competitive relationship is competitive potential. The notion of competitive potential has not yet been accepted interpretation and ambiguous position with regard to its content load leads to underestimation of the role of competitive potential in economic development. The article deals with the essence of the competitive potential of enterprises. The study of the assessment of the competitive potential of agricultural enterprises in the Cherkassy region is carried out, and it is possible to analyze the zones with high, medium and low potential.