MARKET RESEARCHES OF THE PRICE POLICY OF THE MARKET OF THE FOOD RETAIL OF UKRAINE

Abstract

In the article features of pricing in the market of a food retail of Ukraine on the example of Kharkiv are probed. The entity of methods of price researches on the basis of inquiry and wishes of clients is opened. The PSM-method (price sensitivity meter) based on measurement of sensitivity of a customer to the price is used. Based on the conducted researches it is collocated a class of a food supermarket and mechanisms of its pricing.