CHANGE IN TRENDS OF MODERN INTERNET-COMMERCE

Abstract

The essence of the concept of “Internet commerce” is clarified in the article. The factors of ranking of countries that have the potential for development of Internet commerce are revealed. The place of Ukraine has been established among leading countries in the Internet commerce market. The most popular online shops in Ukraine are determined as of 2016. Perspective trend products in the Internet commerce market are outlined. The problems on the way of development of Internet trade and ways of their overcoming are determined.